Sony Alpha A7CR Body - Silver

Dive into the world of high-resolution with the Sony Alpha A7CR Mirrorless Camera. Featuring a 61MP full-frame sensor in a compact body, it delivers exceptional image quality for both stills and 4K video. With AI-powered autofocus and robust in-body stabilization, this camera is perfect for travel and professional photography. Experience the freedom of a lightweight, feature-rich camera.

ILCE-7CR

The back-illuminated sensor's noise reduction, gapless on-chip lenses, anti-reflection optical coating, elimination of the optical low-pass filter that is usually positioned in front of the sensor and other original technologies deliver high resolution, high sensitivity, low noise, and wide dynamic range.

The latest BIONZ XR image processing engine minimises processing latency while boosting movie and still image processing power, delivering natural gradations, realistic colour, low noise, superior image quality and fast menu response.

Advanced imaging technology allows sensitivity settings from ISO 100 to ISO 32000 for stills and movies. Dynamic range at lower sensitivities is a wide 15 stops for smooth, realistic gradations from deep shadows to highlights.

The advanced AI processing unit achieves accurate white balance even where the subject is in shade. Skin tones, foliage and other materials are reproduced with natural colors under almost any lighting, with lifelike gradations such as highlight roll-off in portraits.

A high-precision image stabilisation unit, advanced gyro sensors, and optimised image stabilisation algorithms effectively detect and correct camera shake, providing a huge 7.0-step advantage for handheld shooting.

Pixel Shift Multi Shooting uses the precision in-body image stabilisation system to capture multiple pixel-shifted images that are later composited on a PC to achieve overwhelming resolution in a single image. 16-image composites with approximately 240.8 million pixels (19008 x 12672 pixels) can be produced from data that is equivalent to approximately 963.2 million pixels.

Flicker from artificial light is automatically detected, and the timing and speed of the mechanical or electronic shutter is finely controlled to minimise its effects.

Three sizes (L/M/S) of lossless RAW compression include M and S outputs to the same resolution (26MP/15MP) for full-frame and APS-C, for seamless workflows. The Light mode for JPEG and HEIF images produces easy-to-share images.

The Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of "looks" that can help creators fine-tune the mood of their stills or movies in-camera.

With its innovative AI processing unit, the α7CR can use subject form data to accurately recognise movement, providing a significant improvement in human eye recognition. Human pose estimation technology recognises not just eyes, but also body and head position with high precision. This makes it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses, for example.

The AI processing unit supports recognition of more subject types including the eyes of an even wider range of grazing and small animals and birds. A new combined Animal/Bird setting eliminates switching. The whole or the leading end of Cars/Trains and Airplanes, and the heads of Insects, are also recognised.

AI-based Real-time Tracking can be activated by specifying the subject and half-pressing the shutter button. The camera automatically tracks the subject, letting the user concentrate on framing and composition. Subject recognition performance and tracking reliability have been greatly improved across a wider range of shooting situations.

The latest AF algorithm enables AF shooting in low-light conditions, at EV -4.0 (AF-S, ISO 100 equivalent, F2.0 lens) even in dark scenes and indoors, and features a useful Focus Priority mode.

When shooting stills with AF-C or AF-S autofocus, the lens's focus ring can be rotated to instantly switch to manual focus mode at any time. This makes it easy to switch focus to a different subject on the fly.

Continuous shooting with AF/AE tracking is possible at up to 8 fps with the mechanical shutter, or 7 fps during silent shooting, capturing even momentary movements or expression changes in exquisite detail. The power of the BIONZ XR engine allows continuous shooting of approx. 320 JPEG images, letting you capture every vital moment. Even when shooting or cropping closer to APS-C, 26M resolution and high image quality are maintained, allowing continuous shooting of birds in flight with AF/AE tracking, for example.

The α7CR offers highly detailed 4K movie capture with 6.2K oversampling, plus the mobility required for gimbal or drone mounted shooting. It also features S-Cinetone™ for a cinematic look, Log shooting, Real-time Tracking with advanced subject recognition, Active Mode image stabilisation, breathing compensation, and many more refinements.

The latest BIONZ XR processing engine and updated algorithms achieve notably improved movie image quality. In addition to focus support, the camera’s advanced AI processing unit is also used to achieve accurate white balance, even in tricky situations where the subject is in shade. Skin tones, foliage, and other materials are reproduced with consistently natural color in just about any type of lighting, and gradations such as highlight roll off in portraits are remarkably lifelike.

4K movie recording is possible in full frame and Super 35mm formats. With full pixel readout without pixel binning, approximately 2.6 times the required data can be condensed into 4K with high resolution and detail, and minimal moire and jaggies.

The Sony Alpha A7CR Body - Silver comes with a full Australian warranty.